iJento, a provider of digital and multichannel customer intelligence for businesses who want to improve their customer targeting, has raised a new $8 million round of funding, led by MMC Ventures. Previous investors, Nauta Capital, and Oxford Partners also participated in what is for them effectively a follow-on round.
The new funds will be used to “fuel growth” and maintain what the company claims, is a market leadership position. (Well, they would say that, wouldn’t they.)
Essentially, iJento’s offering gives a shot in the arm to existing analytics services (Google Analytics, Adobe SiteCatalyst, and Webtrends Analytics etc.) to extract better customer intelligence which thus enables businesses to understand customers on an individual level through the ability to do things like observe individual customer journeys, “identify high value consumer segments” and target customers with relevant and timely information and offers, in a scalable way — which seems to be the technology play here.
The result, and carrot as it were, is that this added customer intelligence is seeing iJento’s customers increase their bottom line, claims the company, citing LV= Insurance which has seen a 26% increase in sales conversions thanks to iJento’s offering.
To that end, iJento doesn’t just sell its ware directly to businesses but is said to be partnering with “leading analytics and digital marketing related technology companies and consulting firms”, according to press release.
Updating.
iJento is a technology company that helps data driven organizations integrate and analyze their customer information across multiple channels and devices. The company helps major brands and businesses including Allianz, FT.com, RBS and Tesco get direct access to their visitor data and gain sophisticated insights into customer behavior, interests and intent at the individual level. iJento is an international company operating in the UK, USA and Australia.
iJento is a technology company that helps data driven organizations integrate and analyze their customer information across multiple channels and devices. The company helps major brands and businesses including Allianz, FT.com, RBS and Tesco get direct access to their visitor data and gain sophisticated insights into customer behavior, interests and intent at the individual level. iJento is an international company operating in the UK, USA and Australia.
Source : feedproxy[dot]google[dot]com
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