With less than two weeks until Election Day, both presidential candidates are making last ditch efforts to mobilize their constituencies — to get on Facebook.
Both President Obama and GOP contender Mitt Romney are hoping their supporters use their own social networks to lift momentum for their respective campaigns.
The Romney-Ryan team sent emails today saying, “You can make a defining difference by doing something as simple as reminding your Facebook friends and family to get out and vote for Mitt Romney.”
Obama’s team sent a similar email emphasizing that Facebook and online methods could help draw the needed support in swing states.
“I know I can count on your vote, but you probably have some friends and family who need to be reminded how important their vote is,” the email says. “Connect with friends and urge them to commit to vote.”
Both candidates also provide links to their Facebook apps within the emails (Commit to Vote and Commit to Mitt). The apps make it easy for voters to share with their friends and connections who they plan to vote for.
More so, the emails make it evident that each campaign believes in the power of Facebook and social networks to translate an increased digital presence into a larger turnout at the polls.
Will you be encouraging friends to vote on Facebook? Tell us in the comments below.
Mashable composite: Photo courtesy iStockphoto SKrow and t_kimura.
Mashable explores the trends changing politics in 2012 and beyond in Politics Transformed: The High Tech Battle for Your Vote, an in-depth look at how digital media is reshaping democracy.
Read a few of the top posts from the series:
- Election 2040: The First President for Digital Natives
- Voter Data: What the Candidates Know About You
- How to Market the Next President
- Gaffesplosion: The Unrelenting Hype of Modern Politics
- How Social Media Can Safeguard Your Vote
Take it with you, buy Politics Transformed: The High Tech Battle for Your Vote
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