Election Day is just a handful of days away. For President Barack Obama and Gov.Mitt Romney, attracting undecided voters in the swing states — Nevada, Colorado, Iowa, Wisconsin, Florida, North Carolina, Virginia and Ohio — is more critical now than ever.
Google Politics and Election published an infographic that examines the spending by both campaigns alongside each candidate’s news-related search interest (in the last 30 days) in the most-watched states.
Some highlights: Obama has outspent Romney $61 million to $39 million in swing states. In Ohio, Obama’s campaign spent $16 million; Romney’s dropped $10 million. Obama leads in search interest in the Buckeye State, whereas Romney leads in news results.
Look through the graphic below to see more. Do the results surprise you? Let us know what you think.
Mashable explores the trends changing politics in 2012 and beyond in Politics Transformed: The High Tech Battle for Your Vote, an in-depth look at how digital media is reshaping democracy.
Read a few of the top posts from the series:
- Election 2040: The First President for Digital Natives
- Voter Data: What the Candidates Know About You
- How to Market the Next President
- Gaffesplosion: The Unrelenting Hype of Modern Politics
- How Social Media Can Safeguard Your Vote
Take it with you, buy Politics Transformed: The High Tech Battle for Your Vote
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