When it comes to e-sports streaming, Twitch pretty much leads the pack. Launched about a year-and-a-half ago, the streaming video site has grown to more than 23 million uniques a month. But you can expect that number to grow, as Twitch is now making it easier than ever for gamers to begin streaming their game matches and practice sessions.
The company announced in June that it would soon be integrated in games themselves, allowing users one-click access to streaming video on the site. At E3 Twitch said that Paradox Interactive’s The Showdown Effect would have the streaming service available at launch in early 2013.
Well, another title will be coming out even sooner, apparently: Sony Online Entertainment’s massively multiplayer online first-person shooter PlanetSide 2 will integrate the feature into its ongoing live beta release, and will make one-click streaming available to all new customers at its launch on November 20.
Inside the game, players have social and sharing features, including the ability to upload their gameplay videos to YouTube for on-demand viewing, according to Matt Higby, Creative Director of PlanetSide 2. Twitch users will be able to log in and instantly begin streaming, sharing their games with others.
The integration is important as it shows Twitch is actually getting traction with game developers who want to make instant streaming available to their users. And it will help Twitch add a whole lot more streaming content that its viewers can tune into, since it simplifies the process of getting those streams online.
On the developer side, integrating with Twitch is a good way to help build the community. In the case of PlanetSide 2, the feature will soon become available to many of its active beta users prior to the game being launched later this month. From that angle, there’s a promotional aspect to the partnership, as Twitch will let potential players see what all the fuss is about with real, live gameplay streaming before the game is actually available to the public.
Twitch is growing fast, and is looking to capitalize on the burgeoning e-sports market. With that in ming, the company recently raised $15 million in a funding round led by Bessemer Venture Partners. Other investors include Alsop Louie Partners and Draper Associates.
Twitch (formerly TwitchTV) is the world’s largest video game broadcasting and chat community. They’re dedicated to connecting people around the games they love.
Twitch (formerly TwitchTV) is the world’s largest video game broadcasting and chat community. They’re dedicated to connecting people around the games they love.
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